The PPC Summits are designed as “How To” workshops that teach attendees how to better manage PPC campaigns. The focus is solidly on advertiser education, and you can learn how to spend less money, more effectively, with better results.

“Along with keyword and competitive research, writing relevant ad copy is the most effective way of targeting your audience, encouraging them to visit your site and getting them to sign up for your product or service”, says Jon Rognerud.

How you write your copy can determine how many qualified leads you attract. Your copy also plays a role in getting you better paid search engine placement as the better your click-through rate is, the better you will rank for your keywords. You need to compel your prospect to click and still comply with the editorial guidelines imposed by the search engines.

Google is the largest search engine and its Adwords program is still is hugely successful, and a great way for brands and no-brands to showcase their wares equally. Learn how to beat your competition in this fun-filled, creative session.

Planning: Competitive analysis, keyword nomination, SEO strategy development, pay-per-click campaigns, email marketing, social search, reputation management, platform creation and integration, analytics and reporting.

Goals and Objectives: Work with you to develop a plan for maximizing all search marketing campaigns for positive ROI.

Content Optimization & Submission: Data review, landing page optimization, A/B split tests (Taguchi), test planning.

Reports and Reviews: Daily, weekly, monthly, quarterly reports for SEO, PPC and back-office (client portal).