Solutions
Web analytics requires the long view; a snapshot only provides a memory of how your site performed on a given day. Precise, expert analysis of your Web presence is necessary to be competitive in your specific market. To improve, the relationship between your Web site and a search engine must be measured and re-measured against key performance indicators.
Furthermore, while data collection can be automated Web analytics cannot—the idiosyncrasies of your industry, your prospect's behavior and the behavior of the Internet itself has to be intelligently identified and classified to be useful. So beware of those who promise results through software or ASP solutions only. Your KPIs won't be like anyone else's, therefore user behavior is measured in standard and custom metrics. The result is not only better funnel paths, but an enhanced user experience, better marketing campaign response and improved online perception of your brand.
Web analytics from the MicroSaw Internet marketing toolbox include:
We quantify objectives to reflect the strategic performance of your site—which includes finding the customer who isn't finding you, as well as better knowing those who are.
Although we put an emphasis on continuous ROI, through early tests of multivariate landing pages and application of Taguchi testing principles, more of an eye-opener.
If you change your online advertising message you may not get the results you expect until you reflect it in your Web site. We concentrate on improving the connection where it matters most: achieving more conversions.
Value is in the eye of the beholder, and price doesn't always rule the day. Our review of your Web site will examine language but also address aesthetic principles that can draw in more users and more sales.
The MicroSaw team is dedicated to breaking down any barriers specific to your return on investment, whether they are technical or structural.
