Solutions
Optimizing a Web site for search engine rankings is no longer as simple as adding a few buzzwords and a meta tag. As a marketing channel search engines are building critical mass—and obtaining a high ranking for your site today does not mean you will maintain it into next month or next quarter, which is why we call ourselves Internet marketing architects—it's an ongoing effort and, once set up, can be either administered in-house and reviewed at regular intervals with the MicroSaw team or managed by us altogether.
Because search engine algorithms remain confidential, their precise parameters are unknown. Yet through best practices and "white hat" analysis it is possible to predict how some algorithms score your site in search engine rankings. Most search engine "experts" claim to have their own proprietary methods while MicroSaw stands alone in giving away search engine optimization "secrets" freely. For clients we also watch trends and catalog our own variables so the MicroSaw team can inform your content creators and rally brand managers around new, untapped markets.
Initially we will perform an analysis of your existing site and create a snapshot of how well you are positioned in search engines. Included in this analysis is:
Analysis of meta tags, your message and its underlying source code, and your site's performance across popular search patterns within your industry.
You will learn why and how your competitors have approached search engine marketing, their current weaknesses and your opportunities for sustainable competitive advantage.
Our keyword analysis exhaustively reviews recent search engine queries and the quantity and quality of sites competing for each keyword or phrase.
The MicroSaw keyword nomination process consistently delivers long-term organic search results through identification of priority keywords and search phrases.
Robots can be unforgiving and even a naive use of tags and links can look suspicious to crawlers, putting your otherwise hard-working Web site under the search engine radar. By strict adherence to ethical practices we will protect your site from the dreaded "ban."
We will continually work to define, refine and achieve your Internet marketing objectives.
