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Search Marketing Processes: SEO Process | PPC Process

Business Assessment/Analysis.

Before starting any project on the Internet, we help ensure answering some key questions, one of the first being: what is the sole reason for your website?

Most businesses fail to answer this question. We empower you with an initial blueprint of your business, with a comprehensive strategic business-plan with a detailed, tactical plan that you will work with your assigned project manager on. You will also received an under-the-hood look at your website, to determine how well you are positioned for any marketing program. If you cannot answer questions in this phase (but, we will help you) - there's is no need to spend time or money on it. There is a detailed document that outlines the keys to your success!

Keyword Research/Selection.

Our keyword research includes a detailed look at the competitive landscape, but also details around:

• Keyword Analysis - to determine number of recent competitive searches, and how many are competiting.
• Keyword recommendation - from previous phase, identify tier 1 keywords, search phrases and derivatives.
• Baseline Ranking Assessments
• Produce a measurable ROI plan

Linking Strategy Development/Implementation

Directory Listing Development/Submission

Search Engine Submission

Content Development Consulting/Blogs

Visibility Gap Analysis

Website Conversion Audit/Planning

Campaign Results Report/Metrics

Pay Per Click Advertising Management: PPC Process | <top>

Pay Per Click Process