Search Marketing - Tips and Tricks

Marketing Basics (Secrets to "Cash-Cow Business")

• Do not sell products first. Most people wanting to make money online make the HUGE mistake of trying to find a product first. First, you need to find out what your target audience is - who is your customer? You can try this tool and enter your search criteria, and you'll see how the competition might beat you on your very first search. Suggested tool: Bid Tool (click). You also must check the various groups (google, yahoo, etc) for "trends" - and a new interesting site is Digg and DiggTrends. This way, you may find your niche and move to next step.
  
  
• Do I need a product or service? The important findings from #1 need to act as your driver. You need to find your niche market place first, basically find a large easy to reach market. Now all you need to do - is fill the requests. We can show you techniques for finding these market places at no charge to you.
  
  
• What is the one key success trait of online marketers? One key success factor of businesses online is a strong sales backend. For you, that means a commerce system (credit cards, debit cards, paypal, etc) to handle your orders, auto-responders and newsletters, customer service and fullfillment. The one key is "backend sales - again and again again..." (you get the picture). We call this "pennies in the sale, fortunes in the follow-up".
  
  
• It's up and running. Now what? Continue the great sales process. Add more value via customer service solutions, special offers, technical solutions that innovate and elevate the competition to try to beat you. You must stay one step ahead. Next, you must set up accounts to create you affiliate marketing programs. Use services like clickbank, shareasale, paydotcom, cj and similar.
  
  
• Search engine optimization and pay-per-click. Make sure you are on your way to the "top 10" search engine results by monitoring and tracking every day. That means you are listed in the first page of any search engine results when querying for your special keyword or phrase. Pay-Per-Click (PPC) is a great way to generate quick traffic, but you will spend a lot of money fast - if you don't know what you are doing! Additionally, if you don't track yourself via detailed metrics and subsequent analysis you may fail. We use advanced tools to do this, and there are many free tools available as well (see link above - menu).
  
  P.S.
  Don't forget about our SEO programs and downloadable (FREE) tools and email courses!