Search Engine Marketing Tips

Your website is a Loser, so why don’t you kill it?

You’re a loser, well maybe not you, but your website is. How can you know if this statement is true?

For many its not that obvious that the website they call their own is a true dog. So what defines a website loser on the internet? Ideally, a website should do the following:

• Generate relevant traffic
• Get viewers to click-through
• Get users to convert to some sort of action

Well, now you know what to look for. But, how in the heck can you validate the factors mentioned above? A simple to use tool for validating your current status is http://www.alexa.com.

With Alexa you can measure your current tracking ranking and measure the page views of each visitor. Some basic guidelines, the higher the ranking, the worse. So a 410,000 Alexa ranking is not great. The page view data is good for seeing how effective your click through techniques are on your site. The more page views per visitor the better.

One final simple but important tool is the Google Page Rank tool. You can easily locate that with a Google search and is available as part of the Google tool bar. With the Google tool bar the lower the number the worse. A 2 is not a good page rank, and 6 or a 7 are fantastic.

Leverage the tools mentioned above to determine whether your website is a loser or not.

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