Search Engine Marketing Tips

From Good Rankings to Bad Rankings: Welcome to Google Hell

You have just entered Google Hell and you don’t even know it.  

Or,  you know it but you don’t know how you got there or how to get out.  

What is Google Hell?   For website owners/operators who at one point had a solid organic ranking, Google Hell is when for some unexplained reason your rankings have imploded and left you ranked on some distant page in the vast waste land of post page 3+ rankings.

What are some causes of transcending to Google Hell? Well, the first cause could be the fact that the search engines are constantly changing.  Many people think a high ranking is etched in stone.  Your search marketing strategy is a raft and the search engines are the river, when you stop paddling the current can take your progress away.  

A strong Search Marketing strategy will have an ongoing component that monitors changes in your traffic behavior. The competition is another enemy of high rankings.  If you are standing still your competition is busy devising plans to pass you.  A solid Search Marketing strategy will observe the movements the competition is making and react. Technical server issues are another demon in maintaining high rankings.  An offline server that occurs while search engines spider can hurt rankings, and/or speed to get listed (if you are brand new).  

Be aware of server downtime and re-direction issues.

The last item we will talk about here are link issues.  Once a good link does not mean always a good link.  Link properties can change over time leaving you with links that are no longer relevant, these devalued links can lower your rankings.  A solid search Marketing strategy will have an ongoing element that covers link analysis. 

This should help you identify what the culprit was for sending you down the road to sudden poor organic rankings. 

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