Search Engine Marketing Tips

SEO Analysis - Competitive Advantage or Corporate Espionage?

We have always believed that business strategy is the most important aspect of any Search Marketing effort. Throwing SEO/PPC tasks against the wall and hoping something sticks is a recipe for disaster. Before we engage a client we focus on gaining a deeper understand of the client business goals and objectives for and now and in the future.

What direction is the company going in?

Then we point our tools at the competition, how are they positioned, what tactics are they leveraging to get there? This is a valuable part of forming a counter strategy to attain the goals our clients have set for themselves. Interestingly there is some amazing information in this research.

Many things can be discovered by looking under the hood of a competitors website, such as: What key words do they win with? On many occasions we get an idea of what new marketplaces, products or strategies the competition is focusing in long before these tactics are completely introduced to the market place.

If you are in a competitive battle, and who isn’t anymore - think of your SEO vendor in a new way. Ask you vendor to help with your strategic planning, see what they can learn about the competition that you might not already know.

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