Search Engine Marketing Tips

Archive for the ‘Websites’ Category

Your website is all show and no go.  

Every week I am reminded of a common problem many businesses don’t even realize they have.  What is that problem? It is the ever present form over function problem.  Many companies approach the web with the eyes of the consumer only. Unfortunately your customers have very little impact on how you rank within the search engines. 

“Businesses tend to spend it all to look cool online and not a dime on how the site can be found,” laments Gartner Research Vice President Gene Alvarez. “At least one-third of the design budget should be allocated to site discovery on things like keywords, reviewing pages for Web-crawler-friendly attributes, and the development of a site map.”

When making the decision to launch a new site or embark on a re-design answer these three questions and you will be on your way to better findability. 

• What is your objective for the newly designed site?
• What critical business information do want the search engines to find?
• Have you established a budget for Search Marketing?

Spending money on a new site to only have it invisible to you future customers is wasted investment.