Search Engine Marketing Tips

Archive for the ‘PPC’ Category

In our last entry we discussed how Al Gore has tackled a daunting task, saving the environment from Google.  

As most of you know he has been busy making movies, speaking around the world and mysteriously not losing any weight even under the current heightened state of global temperatures.  

Al Gore’s latest target may be his most difficult to date.  How does one manage  or even measure the carbon footprint of a Google Adword?  How can the purchaser of such words even know that their Adword is cash guzzling polluter.  

Gore’s method to date seems to be quite basic, a simple ROI analysis should reveal some clues to the economy of an Adword.  But an even more advanced technique employed by Gore is comparison of longer tail keywords for traffic generation efficiency in comparison to the often bloated head keywords. These techniques alone don’t seem to be enough to firmly document conclusive proof of each Adwords threat, but it is a good start. Gore continues to impress the world with his amazing contribution to society.  

First the internet, now he laces up the gloves to battle Google.   Thanks Al!! 

You have just entered Google Hell and you don’t even know it.  

Or,  you know it but you don’t know how you got there or how to get out.  

What is Google Hell?   For website owners/operators who at one point had a solid organic ranking, Google Hell is when for some unexplained reason your rankings have imploded and left you ranked on some distant page in the vast waste land of post page 3+ rankings.

What are some causes of transcending to Google Hell? Well, the first cause could be the fact that the search engines are constantly changing.  Many people think a high ranking is etched in stone.  Your search marketing strategy is a raft and the search engines are the river, when you stop paddling the current can take your progress away.  

A strong Search Marketing strategy will have an ongoing component that monitors changes in your traffic behavior. The competition is another enemy of high rankings.  If you are standing still your competition is busy devising plans to pass you.  A solid Search Marketing strategy will observe the movements the competition is making and react. Technical server issues are another demon in maintaining high rankings.  An offline server that occurs while search engines spider can hurt rankings, and/or speed to get listed (if you are brand new).  

Be aware of server downtime and re-direction issues.

The last item we will talk about here are link issues.  Once a good link does not mean always a good link.  Link properties can change over time leaving you with links that are no longer relevant, these devalued links can lower your rankings.  A solid search Marketing strategy will have an ongoing element that covers link analysis. 

This should help you identify what the culprit was for sending you down the road to sudden poor organic rankings. 

In our last entry we discussed how Al Gore has tackled a daunting task, saving the environment from Google.  As most of you know he has been busy making movies, speaking around the world and mysteriously not losing any weight even under the current heightened state of global temperatures.  Al Gore’s latest target may be his most difficult to date.  How does one manage  or even measure the carbon footprint of a Google Adword?  How can the purchaser of such words even know that their Adword is cash guzzling polluter.  Gore’s method to date seems to be quite basic, a simple ROI analysis should reveal some clues to the economy of an Adword.  But an even more advanced technique employed by Gore is comparison of longer tail keywords for traffic generation efficiency in comparison to the often bloated head keywords. These techniques alone don’t seem to be enough to firmly document conclusive proof of each Adwords threat, but it is a good start. Gore continues to impress the world with his amazing contribution to society.  First the internet, now he laces up the gloves to battle Google.   Thanks Al!! 

It has come to our attention that Al Gore, the former Vice President, has found a new culprit in global warming. The founder of the Internet himself has leveraged the insight of scientists worldwide to discover that some Google Adwords are inefficient and pose a real threat to internet marketing dollar conservation efforts and contribute greatly to the pollution of sound Search Marketing strategies.

According to Gore’s scientists the real culprits in this crime against the environment are the Adwords that are costly hogs. It has become apparent that these gas guzzling Adwords chew up PPC budgets like a wood chipper full of ex-wives. The obvious problem here is that for many companies the PPC budget reserves continue to dwindle and when these budgets are gone, they are gone.

Next time we will discuss what Al Gore proposes we do to decrease the carbon footprint of these hideous Adwords.