Keywords really can make or break a solid campaign. This applies to most facets of Search Marketing (SEO, PPC, Social Networking, etc.)
Why are keywords important?
Well, without them your targeted audience can not find the products, services or information that is key about your business.
How do I select keywords?
Well, you know your business better than anyone, so shouldn’t you be the all encompasssing authority on your key search terms? That would be the most logical choice and if you are shaking your head in agreement, you are dead wrong.
This is what gets many of talented business owners and marketing folks into problems. Your personal knowledge of your business and appropriate words are only truly valuable for the very start of a campaign.
The real valuable keywords come from your customers and potential clients, and watching the ongoing movement in the marketplace. So how do I find out what they want and or what they type into search engines?
Glad you asked, and the answer is research & test, test, test. The whiz bang, mysterious dark art to white hat Search Marketing is that there are no secrets, its all research, analysis, strong strategies and repeated testing.
Leverage the data that is provided in initial campaigns to formulate stronger and stronger campaigns over time to deliver exceptional results.
Tip: Start with the tools.seobook.com research toolset - and you will be ahead of the competition.
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