Search Engine Marketing Tips

Al Gore Helping Google Adwords Go Green (cont.)

In our last entry we discussed how Al Gore has tackled a daunting task, saving the environment from Google.  As most of you know he has been busy making movies, speaking around the world and mysteriously not losing any weight even under the current heightened state of global temperatures.  Al Gore’s latest target may be his most difficult to date.  How does one manage  or even measure the carbon footprint of a Google Adword?  How can the purchaser of such words even know that their Adword is cash guzzling polluter.  Gore’s method to date seems to be quite basic, a simple ROI analysis should reveal some clues to the economy of an Adword.  But an even more advanced technique employed by Gore is comparison of longer tail keywords for traffic generation efficiency in comparison to the often bloated head keywords. These techniques alone don’t seem to be enough to firmly document conclusive proof of each Adwords threat, but it is a good start. Gore continues to impress the world with his amazing contribution to society.  First the internet, now he laces up the gloves to battle Google.   Thanks Al!! 

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