August 2006:
Google Launches Enterprise Software Solution
Google launched a free packaged business solution for enterprises today (Sunday, August 27th) including online chat, email, calendars, and hosting.
Yahoo! Search becomes the second most used search engine in China
"Yahoo! Search's market share has become the runner-up in China. According to the Research Report of Searching Engine Market in China, issued by the CCW Research, it has surpassed Google and now follows after Baidu."
Salesforce.com has launched Salesforce for Google AdWords, a tightly integrated service that combines the dynamic creation of Google AdWords with the on-demand business applications of salesforce.com.
Salesforce.com Brings Search Engine Marketing to the Business Web
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site.
Google Analytics has opened its doors
Highlights from the SEW Blog - Featured posts from Search Engine Watch
Customary SEW headlines from around the web
The views expressed on these pages are mine alone and not necessarily those of my employer (Matt Cutts, Google)
Google's Matt Cutts talks about SEO on Google Video
In addition to crawling the Internet faster, the new crawler is more efficient at visiting websites. As a result, site owners will notice as much as a 25% reduction in the number of requests and bandwidth consumed by the crawler.
The New Yahoo! Search Crawler (Slurp) Is Here!
July 2006:
Hackers are now using a Google Toolbar look-alike application to lure people into installing malicious program on their computers.Fake Google Toolbar Spreading Viruses
Inside Adwords/Landing page quality update: Yesterday, we sat down with Andrew C., a product marketing manager, who gave us a heads-up regarding an upcoming AdWords 'landing page quality' change.
Landing page quality update
Is Google an AdWords Hypocrite?
Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community.
Google Responds To A Request For a Landing Page Review
Google Inc. retained its commanding lead of the U.S. search engine market in June, when it handled almost half of all queries, leaving competitors such as Yahoo Inc. and Microsoft Corp. to fight for the remaining usage share, Nielsen/NetRatings said Friday.
Google crushes competitors in U.S. search market
A start-up called Spiceworks is testing whether Google ads--commonly seen on blogs and other public Web sites--can finance a software company that sells to businesses.
Do Google ads belong on a company desktop?
The butler know-it-all who was at your service to navigate the Web survived the early highflying days of the Internet boom only to be retired in March.
Ask.com monkeys around with ads
Why not provide your pages in the most common European and Asian languages with your text in their native language already? (Google English)
Machine Translation SEO for Foreign Language Search Engine Success
CrownPeak Technology's VP of sales and marketing lists five ways to better reach your audience.
CrownPeak Website Management Strategy
How SEO can easily be compromised during site design. Get answers to important questions.
Think SEO During Site Design
If you have a website, chances are you have a form asking visitors to subscribe to your email list. Those subscribers are interested in your company...
Email Marketing: What to Measure
Google has often included vertical search results within it’s main results. Often these are from Google Base or Google Local. Google has recently added a new twist on this feature and started showing map results when the search is an explicit business name.
Google adds Maps to Main Search Results
Tools like Wordtracker and Overture can give you simple baseline numbers for keyword competition, but you then have to look at the websites in the SERPS and compare the content, coding, and inbound links for the top ranking websites against known website ranking factors.
Search Engine Ranking Factors (complimentary download)
More control over page snippets, Posted by Vanessa Fox, Google Engineering
Inside Google Sitemaps: More control over page snippets
After a period of public testing at www.yahoo.com/preview, Yahoo has moved the new design to its homepage. The new layout differs significantly from the traditional Yahoo look, and features Asynchronous JavaScript and XML (AJAX) functionality.
Yahoo Officially Launches New Website
Yahoo rolled out an index update last night. As usual, you may see some changes in ranking as well as some shuffling of the pages that are included in the index.
Yahoo updates its index (Yahoo search blog)
Working with ad networks, it is crucial to make sure the proper tagging/coding is in place.
Ad campaigns and tracking mechanisms (HOW-TO)
Have you ever wondered how many domain names Google owns? Currently Google owns ...
Google's growing list of domains
Recently, Google's Internet marketing platform AdWords underwent a fundamental change in its algorithm that determines ad position and cost. The new system greatly increases the importance of the landing page that visitors are directed to from an advertisement.
AdWords Landing Page Quality Score Causing Epidemic
A limited public beta test of interoperability between the instant messaging systems run by two major Internet players begins
Yahoo, Microsoft Begin IM Testing
Google CEO Eric Schmidt discussed how the pay-per-click advertising model is inherently “self-correcting” in regards to click fraud during a Stanford University event.
Schmidt believes there is a “perfect economic solution” to click fraud: “let it happen.”
The final session of the SES Latino conference - Search Engine Strategies Latino, Miami, Florida.
SEO & Spanish / Portuguese Language Issues
Twelve Google patent applications where published this past week, including seven that focus upon geographical information and local search.
New Search Patent Applications: July 11, 2006 - Google Patent Filings by the Dozen
How fast can you get indexed with a billion pages?
Step-by-Step, how to get billions of pages indexed by Google.
(*Note: and how fast you can get de-listed!)
Using a little known capability of Google’s search engine, security vendor Websense has written tools that have found thousands of websites hosting hacking tools, as well as many legitimate sites that have been hacked
Google — Our Favorite Search Engine Becomes a Virus Scanner
Rivals get the jitters when Google's nonsearch products grab headlines. But a close look shows that so far, there's not a market leader among them
So Much Fanfare, So Few Hits (*Why Google's intimidation factor quickly fizzles)
Neither Google nor Yahoo has fixed a search-site security hole that could be used to redirect users to malicious Web sites, security news Web site NIST.org says.
Nasty redirects are still a problem at Google, Yahoo
Report: Advertisers Lost $800 Million To Click Fraud Last Year)
Why eBay has banned this as a payment service from their site. (The demo will show you).
Google LIVE DEMO - New Checkout Service (The Paypal Basher!)
As the world’s richest investor (and second-richest person after Bill Gates), Warren Buffett attracts a lot of attention for his stock-market savvy.
Warren Buffett’s Five Secrets of Success (added as a courtesy to Gates and Buffett)
Even though much of the 2.0 technologies are the playground for Web designers and programmers, knowing the terminology and
sample sites allows the information professional to converse about the new trends and to find both useful sites and new capabilities to integrate into information products.
The Terrible Twos: Web 2.0, Library 2.0, and More
Discover what 1,041 affiliates -- including marketing partners for The Company Store, FootSmart, Domestications,
National Geographic, LifeScript and ClubMom -- say are the biggest challenges holding them back in 2006
New study results from a 2006 survey by PartnerCentric
U.S. Sponsored Search Listings No Longer on MSN
Search Distribution Ends with Yahoo
June 2006:
Dayparting, what is that? (*Monthly Flash Winner)
Ad scheduling lets you control the days and times your AdWords campaigns appear.
Google has launched Google Checkout, a payment system for online retailers that's tightly integrated with Google AdWords. Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike.
Google Launches Checkout, not the Rumored GBuy
Unfortunately, no great search exists for fares and flights (Category: Travel Search Engines).
There's still no way to know if you're really getting a good price on your flight.
But that could be changing with new offerings from Farecast and FareCompare.
Yahoo is looking for brains - the best and brightest
Yahoo's Nobel Pursuit
Google Tests Alternative AdSense Pricing Model ( Ad Age )
Microsoft has introduced a variety of new products and services on MSN over the past few months:
A Marketer's Guide to MSN
Google Readies Payment System - but not like PayPal:
Google Plans online Payment Service
Google (Eric Schmidt, CEO) talks to Conde Nast Portfolio at the Four Seasons, New York:
Google future video interview
"Google U.S. Government Search is a site on which you can search across a huge index of U.S. Federal, state and local government websites via a single search box, and stay up to date through personalized content feeds from government agencies and press outlets."
Google to launch Government search site
The beginning of a more extensive integration of Yahoo functionality with X1’s products?
Yahoo partners with X1 on search tool
Bill Gates is leaving Microsoft - what it means
Gates steps down from daily operations by 2008. New talent may be showing up.
Updating Google's Corporate Philosophy
What has changed - then and now.
Trends & Statistics: The Web's Richest Source
Marketing Execs Excel -- To A Fault
Google Testing VoIP (Voice Over IP) Ads
Click to call advertising systems in the works
Search engine ranking factors - what are they?
Why the ranking factors are important to know about
What would happen if the largest online advertising network in the world decided to
skip past issues like click fraud by integrating an affiliate style advertising
program straight into their already popular network?
Google Testing Pay For Performance Ads
Microsaw News Buzz Cloud:
P.S.
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