How You Can Profit Wildly Using Pay Per Click

Paid Search Advertising & Performance

MICROSAW PPC - Laser Surgery PPC at lower costs. Why?

(New!) The "Pay For Performance" Pay Per Click Program is now available for select partners. 

What is PPC exactly?

Defined as Pay-Per-Click, Sponsored Search, or Paid Search, it provides a fast way to get your company name listed on the first page in Google and other top search engines. In fact, some companies use this as their slogan: "we will get you on the first page of Google in 24 hours or less". It's true, but it can also be done faster. This means that I will get your ad up in Google (top blue bar) or on the right side of the results pages in a shorter time. If speed is of the essence, you have come to the right place.

Figure 1: Getting you on the first page of Google Using Adwords Pay Per Click system.

There are three core areas to the "business of PPC".

First you need to provide us with your keyword seed-list. This is 3-5 keywords that describe your business. We will research and analyze keywords for your website, including any seasonal parameters.

Second, we will work together on the title and description of your content and ads. Google wrote the book when it comes to "relevancy", and we want to ensure that we meet this requirements and many others, as you will see.

Third, you need to apply good, creative and relevant landing pages, with tracking to your campaigns. This means that content and visible elements to the users must be written in such a way to evoke interest, and a call to action; a clear destination for visitors to go.

Figure 2: A custom landing page example.

We also will show you how you can optimize your landing pages using the web optimizer system. For example, the picture on the upper left may have 4 others that you would like to use, but you may not know which one will work for better conversion. Not only that, but the header on the top right may not be the right one either.

We also can include tracking for geographical locations. GeoTargeting maps, reports, and cross-segmentation allow you to find out where your visitors come from, and which markets have the greatest profit potential.

Figure 3: Tracking your visitors from all over the world.

Running billboards in Melbourne? Compare date ranges to see the impact on traffic to your site. Seeing extraordinarily high visitor volume from Reno? Investigate this new market opportunity. Selling California auto insurance? Minimize wasted PPC spend by better targeting your ads. Visualize the source of your traffic, increase efficiencies and seize opportunities.

How do you choose?

We can show you how via the web optimizer system, a multi-variate testing system that builds the solutions for you on the fly. The most important thing is that the system tracks the changes and "conversions" (what does the visitor tend to respond to the best), and will literally build the best webpage/landing page for you. This takes the traditional "A/B split test" to the next level. A/B Split Testing is a term used to describe combination testing of ads in Google. For a certain keyword entered into the search engine, the ads displayed will vary from the "A" to the "B" ad, and track impressions, clicks and % served between the two. Your task is to beat the control, which means tune the best performing ad and eventually moving that to a production ready campaign.

Figure 4: An optimization combination report, allow you to see/optimize combination and track the changes to find the landing pages that the users (your marketing pros) will like the best.

Our program is guaranteed with a full-money back refund within 30 days. Pricing is customized to your needs, and is considered the most competitive in the industry.

Click the big green PPC button to get started:

We offer a deferred PPC payment structure where we take more of the risk. This allows you to focus on *your* business, while we worry about your PPC campaigns. We are extremely vested because of this new model.
- Jon Rognerud, Founder"

Microsaw PPC is a new program from an established company in the Search Engine Marketing arena. We will research, analyze and set up your PPC campaigns for you. We use Google as a baseline tool, and can move to Yahoo, MSN, Miva and others when the success is measured.

My name is Jon Rognerud, and I am the founder of Microsaw PPC. I would like to invite you to see what we can provide you *before* you embark on any new Pay-Per-Click program.

P.S. The optimizer, landing pages and any custom request will be handled outside of what is on this page. *) Based on business analysis and partnership options, we have the right to deny services.

My SEM Agency in Los Angeles, California (microsaw.com) shows you how to repair your PPC gone wild and keeps your internet marketing business running, without breaking your search marketing strategy.

Pay Per Click is not easy to understand initially, but we help you understand, before you enter into any agreements. Your results are what matter, you must understand the SEM process that is proven. Nothing new perhaps, but it works. The partnerships we seek go way beyond the traditional relationships - therefore we always strive to build and keep a high quality search marketing clientele.

The timeless "we care about you" principle still matters. You are perhaps reading this because a firm made promises of Pay Per Click success to you and didn't deliver per your expectations.

Paid Search Services Structure & Process:

• Business analysis and target market research
• Budgeting and advertising strategy development
• Keywords and ad copy development and selection
• Weekly tracking and strategic reporting
• Web Metrics and backoffice portals

Testimonials

"I was extraordinarily pleased with the simple, yet effective approach. I had used a larger search marketing firm where they only thought of me as a number, and nothing was getting done. I will refer you more business. THANK YOU! " I am glad I clicked the green button:

- Matt, Hermosa Beach, CA

Our Online Approach To Your Questions

You	We	Next Steps
"Get me on the first page of Google"	Perform a phone interview and complete intake forms, before proceeding	We make sure that you understand your business fully. A complete assessment is necessary - then we can discuss viability.
"I'm losing my shirt on PPC clicks"	Explain why that is.	Options to work with you as an exclusive partner in our PPC Pay-For-Performance programs.
"What guarantees do you have"?	We show you how no guarantees exist, only Detailed Web Analytics.	Run for the hills if any guarantees are made. We make only this guarantee.
"Why choose you over the competition"?	We actually show you who  the competition is.	Many of our clients don't understand why we seem to give business away. Do we?.