Fact: It will become impossible to get search engine site placement by 2008.
Pay-Per-Click (PPC) may be your only option. How about Search
Engine Optimization (SEO)?
Search
engine optimization is a complex topic of discussion. Not only
for you, the potential online marketer, but even Google themselves. It is
a bit like the secret sauce of Coca-Cola; nobody really knows it - it's
locked away in a safe somewhere. Since this is the case, what can you do
about it - and more importantly, where do you start? Not only does online
marketing need to be part of your web business strategy, but you need to
start today and do not make any mistakes, or you risk de-listing, assuming
for a moment that you got there ("your site in the top 10 results").
Read on, or you may miss out on the biggest opportunity to create a strong
business presence in the entire time-span of the Internet age.
There are many resources on the Internet on the topic of SEO. We have included
a few on the right hand navigation bar for your free access, as well as
the top header navigation. If you are looking for anything in specific on
the topic, we have a large database of free search engine articles and resources
via our newsletter, which is sent out monthly.
Why the time to act is now, and what the 'search engine specialists' are
not telling you.
I'm sure you have spoken to, or read about the so-called SEO experts.
They tell you that they can guarantee search engine listings, and that they
can get you listed on the first page. This is not difficult, but the more
challenging areas is the true SEO endeavors.
Anybody can get you listed on the first page in any major search engine
(Google, Yahoo, MSN, Ask). This is called PPC and Search Engine Marketing.
However, to get listed in the natural, or organic search engine results
(SERPS),
you will find that it takes anywhere from 2-4 months, and as much as possibly
2 years to get listed in the top 10 for your respective keywords and phrases.
The natural search engine results pages are the MOST IMPORTANT RESULTS of all search
query outputs, and considered the holy grail of site placement.
What search engine optimization means to you.
The field of search is very fast-paced, and is growing with at least 20%
every month (traffic), and domain names are being plucked up by the millions.
It's a crowded space, as well - this is the important part. If you do not
act now, the only way for you to get placement in the future will be PPC,
and it will become extremely competitive and expensive. MSN Adcenter is
already introducing and running demographics search, this will completely
change the playing field.
We have over 15 years of software
development, marketing and search
marketing experience (since 1996), and are affiliated with
companies that only create and execute ethical, foundational search engine
optimization strategies. We are your project management, business and technical
requirements group, and we freely share information on the topic of search
marketing. We will be happy to speak to you about your potential projects,
but realize that if you don't get started today, you are mis-managing a
very important asset - your business and its online presence. Online marketing
has never been more important, and search marketing is a crucial part of
your online traffic strategy. Think quality search results and clicks
- not quantity. Quality traffic is the most important business
you can get.
So, I leave you with this: Last year, a writer at fortune.com coined the
term GEMAYA, an acronym representing a futuristic super-conglomerate
consisting of Google, eBay, MSN, Amazon, Yahoo!, and AOL. Without becoming
a prophet here, the big question to ask yourself is - do you want these
behemoths to have your URL and company name included, or not?
Search Marketing and Search Engine Optimization Solutions
are extremely important, both strategically and tactically as you move forward
this year, and into 2007. Start today!
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