Adwords Email Course
5-day Adwords Email Training Course
Free email course, jam-packed with tips and tricks for your Google Adwords campaigns.
Why is google adwords the most innovative online marketing medium of the 21st century? Because it works, but more importantly - if you do it right, apply the correct techniques and learn - you will not worry about how to manage this sometimes challenging and vegas-like-money-sucking marketing engine.
Below, you will find a FREE email course, and you can also download the free Google Adwords Made Easy whitepaper. (*[3mg]). .
Have you advertised on Google - and
found it frustrating?
I've used Google's AdWords™ system to
generate traffic for this website, but it's
something you definitely need to get the hang
of, and there are some techniques you need to
know before it really performs for you.
My colleague Perry Marshall has written a
5-day email tutorial on Google AdWords™ and it
covers some of the most important things you
need to know.
The course is free and I think
you'll find it very helpful.
Click here for instant access, (again it's free):
Google Adwords - Email Course To Help Your Traffic
Twelve (12) free tips to optimize your google adwords campaigns!
(This is provided as an introduction to the free course above)
- 200+ keywords, not 20. Do research and use tools like http://inventory.overture.com and Wordtracker
- Negative keywords and [phrase matching] and "phrase matching"
- Local organization of campaigns and groups (Campaign 1: Bicycles, Group1: Ten Speeds, Group2: Dirt Bikes)
- Groups clusters in a very tight match between phrases and ads
- Headlines match keywords (ie Ad for "red wagon" keywords has "red wagon" in the headline)
- Take visitors to a highly specific landing page, usually not your home page
- Bid conservatively and win with high CTRs, not high bids
- Always rotate and split test your ads & play 'beat my control'
- Change on thing at a time and get at least 30 responses from your best ad before deleting the loser
- Tricks: Verb changes and capitalization, URL, directory & subdomain changes
- Track individual campaigns to opt-in & sales conversion rates
- Delete non-converting keywords and cut your ad costs by 30%-70%
For more information, contact us regarding how to drive traffic to your site using Google Adwords (Pay-Per-Click). We also have more free email courses on SEO
> Learn more about Adwords
> Google Adwords under the Microscope
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